Honda's Electric Endeavors: Introducing the Ye Series

Honda has introduced a new sub-brand of all-electric vehicles, the 'Ye Series', at the Beijing Auto Show, showcasing their commitment to the EV market in China This launch is part of a broader strategy to launch 10 new EV models in China by 2027, including six under the Ye sub-brand, with a goal to become an EV-only brand in China by 2035 The lineup consists of the five-passenger, five-door crossover EVs, the S7 and P7, which are clear competitors to models like the Tesla Model Y. These crossovers will share a new China-developed EV-dedicated architecture and buyers will have the choice between RWD or AWD configurations Moreover, the Ye GT Concept stands out as a sporty, high-trimmed EV four-door coupe, still in the concept phase Prospective buyers can expect the Ye P7 and S7 to hit the Chinese market by the end of 2024, while the Ye GT Concept is anticipated to follow in 2025. The Ye Series will be sold in addition to the existing e:N Series, flagging Honda's bid to electrify its offerings and cater to diverse consumer needs and preferences for electric mobility.