Audi's Strategic Moves in the Electric Vehicle Market

Audi is set to expand its electric vehicle offerings by launching a new entry-level model in 2027 that aims to provide consumers with a more affordable EV option, positioned below the existing Q4 e-tron This initiative is part of the brand's commitment to electrify all of its core segments by the same year The compact vehicle will be produced in Ingolstadt, but the platform it will be based on has not been disclosed yet. Alongside the introduction of this new model, **Audi CEO Gernot Döllner** has revealed plans to overhaul the company's management structure This reorganization is intended to grant more autonomy to the heads of model series and to cultivate an environment that encourages entrepreneurial attitudes within the firm, bolstering competitiveness, particularly against emerging Chinese EV manufacturers.