BMW's Strategic Moves in the EV Sector

BMW is actively navigating the global electric vehicle market with significant developments The German automaker has formally requested the European Commission to reduce tariffs on its electric Mini vehicles produced in China Currently, these cars are subject to a 37.6% duty, and BMW is advocating for a reduction to 20.8%. This move is a direct response to recent provisional duties imposed by the European Commission In addition to addressing tariff challenges, BMW has reported a strong performance in the U.S market during the second quarter of 2024. The brand achieved a 4% increase in year-over-year vehicle sales, totaling 91,237 units under the BMW brand However, sales under the Mini brand saw a decrease of 22%, with 5,898 units sold Combined, the company reported selling a noteworthy 14,081 electric vehicles in the U.S., marking a 24% growth in their electric vehicle segment..