Ford's EV Sector Developments Amidst a Transforming Industry

Ford is grappling with both successes and challenges in the dynamic EV market While the Model e division faced a $1.3 billion loss in Q1 2024 due to declining market trends and competition, causing price reductions on Mustang Mach-E and F-150 Lightning, the company's Ford Pro and Ford Blue divisions performed well with an EBIT of $3 billion and $900 million, respectively In an effort to boost its electric vehicle lineup, Ford introduced an enhanced version of the E-Transit commercial EV, now equipped with a larger 89 kWh battery, offering up to 32% more range, faster charge times, and dual onboard chargers for a 22% improvement in charging speed. Priced at $43,595 after federal EV tax credits, the 2024 E-Transit aims to meet diverse commercial needs with varied configurations and substantial cargo volume This move comes amidst a broader trend in the EV industry, driven by technological advancements in batteries and supportive government policies encouraging lower emissions, which anticipates the global EV market to expand to 140 million units by 2030 The International Energy Agency highlights the vital roles of public policy and consumer behavior in this shift, urging governments to adopt initiatives that reinforce this transition through incentives, infrastructure development, and standardization..