Ford's Strategy Revision in the European Market

Ford has announced a strategic revision for the European market, deciding to continue offering combustion engine vehicles and hybrids alongside electric vehicles (EVs) This change is in response to the slower-than-anticipated adoption rates for EVs, coupled with continuing challenges like high battery costs and regulatory uncertainties Chief Operating Officer Marin Gjaja highlighted these factors as pivotal in their decision to reconsider the previous 2030 all-EV goal..