Genesis Expands Electric Performance Range with Magma Trim

Genesis, a luxury sub-brand of Hyundai, is making an assertive push into the electric vehicle market with its Magma trim level, emphasizing enhanced battery and motor technology to deliver formidable performance enhancements The anticipated GV60 Magma crossover is touted to offer a significant power bump, boasting a couple hundred horsepower more than the Performance trim Expanding beyond a single model, the Genesis Magma Program is set to roll out high-performance variants across their entire lineup, a strategy resembling the approaches of BMW's M and Mercedes' AMG badges. The unveiling of the GV60 Magma, spotted with distinct features like aerodynamic 'winglets,' a sporty rear spoiler, and bold 21-inch wheels, in conjunction with premium interior touches such as an Alcantara steering wheel and diamond-stitched trim, catches the eye of performance enthusiasts Furthermore, Genesis has amplified its presence in the EV segment with the launches of the Electrified GV70, Electrified G80 sedan, and showcasing the Neolun full-size luxury electric SUV concept With a whopping 283% increase in EV sales this past year, totaling 6,403 EVs in the US, Genesis is rapidly becoming a formidable name in the electric luxury automotive sphere..