Jaguar-Land Rover's Shift in Production Strategy

Jaguar-Land Rover has announced it will not renew its production contract with Magna Steyr, aligning with its strategic pivot towards becoming a luxury electric vehicle (EV) manufacturer by 2025 This decision marks a significant shift from its previous positioning as a 'mass premium' brand The move has left Magna Steyr searching for new clients among global automakers as they respond to this latest OEM contract change..