Lamborghini's Electric Vehicle Strategy

Lamborghini is paving a new path in the electric vehicle (EV) industry by focusing on reinforcing the emotional connection between the driver and the machine, rather than mimicking the sounds and characteristics of internal combustion engines (ICE) in its upcoming EVs This approach highlights the brand's aim to redefine what is considered 'cool' in the electric vehicle domain, ensuring that their EVs stand out not through imitation but through innovation.