Lexus Drives Forward in Toyota's EV Strategy with New Global Headquarters and 'Ajimigaki' Revamp

Toyota's luxury division Lexus is keenly focusing on advancing its electric vehicle (EV) initiatives Following the inauguration of its new global headquarters, Lexus is adopting an 'ajimigaki' approach intended to reshape and refine the brand underlining its commitment to luxury and innovative technology This strategic move is essential as part of Toyota's broader EV expansion plan..