Maserati's Electrification Efforts and Collaborations Highlighted at Folgore Day

During the celebrated "Folgore Day" in Italy, Maserati marked its 110th anniversary by showcasing its electric vehicle offerings, such as the GranTurismo Folgore and the Grecale Folgore SUV, highlighting the brand's commitment to electrification The event also served as a platform to introduce Maserati's electrifying new campaign, "It Turns You On." Maserati CEO Davide Grasso reinforced the company's strategy to provide both internal combustion engine (ICE) and battery electric vehicle (BEV) variants until 2028, to cater to varied market transitions towards EVs In a move blending luxury automotive and maritime domains, Maserati proudly announced its joint venture with Vita Power on the TRIDENTE project, which will deliver a 10.5-meter carbon fiber day boat capable of being fully charged in less than an hour using a DC charger. Additionally, the launch of the Maserati GranCabrio Folgore, awaited with anticipation, is scheduled for later this evening in Rimini.