Porsche Sales Performance and Outlook in 2023

Porsche faced a challenging first quarter in 2023, with car deliveries in the United States falling to 13,429 vehicles, marking a 23% decrease compared to the previous year The Porsche Taycan, the brand's electric car, also experienced a drop in sales, with 1,247 units sold, which is an 18% dip from the same period last year Despite these setbacks, Porsche remains optimistic, anticipating a surge in sales with the upcoming release of its new models. The company is set to introduce the new Macan electric, alongside an updated iteration of the Taycan With the new 2025 Porsche Taycan planned for a summer release, followed by the arrival of the Cross Turismo version in the fall, Porsche expects these launches to revitalize its sales figures later in the year.