Rivian's Strategic Moves in the EV Market

Since the launch of the Rivian R1T and subsequent customer deliveries in late 2021, Rivian has notably influenced the electric vehicle (EV) sector, prompting other automotive manufacturers to enter the electric truck and SUV market In a move to further its growth and competitiveness, Rivian announced plans for more mainstream models, including the R2 and R3 due to their strategic price points The R2, with a targeted starting price of about $45,000, positions Rivian to effectively compete against Tesla, Chevy, and Hyundai/Kia. Currently, Rivian is conducting market research through surveys to determine the features and price points consumers expect Potential features being considered include a Tri-Motor All-Wheel Drive (AWD) with a 300-mile range and rapid 2.5-second acceleration from 0-60 mph, hinted to cost between $65,000-$69,000 The surveys also gather consumer preferences on charging port locations and charging habits, ensuring the company tailors its upcoming electric vehicles to meet market demands..