Subaru's Electrification Strategy and Legacy Retirement

Subaru has announced its intention to focus on electric vehicles, signaling this direction by planning to retire the Legacy model from its lineup by 2025 to pave the way for new EV models Introduced in December 2022, the company's latest electric vehicle, the Solterra, recently received updates for faster charging capabilities and an extended range However, the sales momentum of the Solterra has observed a slowdown in comparison to its initial launch year, partly attributed to increased competition in the EV market. Despite the competitive landscape, Subaru has set an ambitious goal to sell 400,000 electric vehicles in the US by the year 2028 As part of their EV strategy, Subaru plans to start building their electric vehicles in-house starting in 2025, the same year they aim to retire the Legacy model.