Subaru and Ford U.S. Market Updates and Electric Vehicle Initiatives

Subaru and Ford are both offering enticing deals for U.S consumers on popular models The 2023 Subaru WRX and the Ford F-150 Lightning are available with 0% APR financing for up to 72 months until the end of May. In a robust collaboration to boost their electric vehicle (EV) line-up, Subaru is partnering with Toyota to develop three new electric SUVs, aiming for these models to be part of a larger plan to make EVs 50% of their sales mix in the long term These joint efforts are expected to bring more electric models to the market, with a total of four in-house-developed EVs by 2028, as part of their strategy to mitigate the high risks associated with the EV market.