Subaru of America's Sales Performance

Subaru of America has demonstrated a mixed performance in its recent sales figures The company enjoyed a 6.7% increase in overall car sales in the US during Q1, with a total of 152,996 units sold Despite this success, the electric vehicle segment underperformed, with sales of the Subaru Solterra declining by 13% year-over-year. The month of March saw only 446 Solterras sold Throughout 2023, nearly 9,000 Solterras have been sold, but EVs still represent less than 1% of Subaru's total sales figures.