Substantial Discounts Heat Up EV Market for Kia and Genesis

Kia and Genesis are heating up the competition in the EV market with aggressive discounts designed to attract more buyers Both companies are introducing price cuts, with Kia offering a substantial $7,500 discount on its upcoming EV9, a three-row EV SUV aimed to hit the market at a starting price under $55,000 The EV9's pricing, coupled with the rebate, is part of Kia's strategy to rebrand and boost sales. Meanwhile, Genesis has proven its growing prowess in the US market by surpassing both Lexus and Lucid with sales of 6,403 electric vehicles in 2022 To maintain this momentum, Genesis is now offering $7,500 in Retail Bonus Cash on the purchase of its 2024 GV60 and GV70 Electrified models—two sleek all-electric vehicles that exemplify Genesis's commitment to electrification These substantial rebates reflect the intensifying competition in the electric vehicle sector as manufacturers vie for consumer interest in a crowded marketplace..